identifying the right brand theme for a leading Asian banking group.
Challenge: identify the most engaging theme for a new brand campaign to run in Singapore.
Our analysis revealed one theme related to banking that resonated strongly with Singaporeans: “The Future” - their future, and their family’s future.
This was a Timeless Theme. The data clearly showed it created far greater, more authentic engagement than other more polarising options, such as property ownership (see table and notes).
Result: the client had a powerful theme - The Future of Banking - on which to build long-term, compelling brand communications.
How this benefits you:
Your brand advertising resonates emotionally.
Your content is more impactful.
Your marketing is more effective.
Timeless Themes: long-lived, highly-engaging and authentic. Viable territory for brand messaging.
Transient Themes: poor choices for branding. No longevity: not suitable for long-term brand building.
Tribal Themes: polarising, drive passionate debate but usually divisive. Not suitable for the banking category.
Transformative Themes: extremely powerful. But impractical for low-interest categories like banking.
data-led content strategy boosts Page Views by 70%
Challenge: An online style magazine was suffering from declining traffic, page views and engagement. The client needed to identify content strategies that would maximise audience engagement. Specifically, what would be the most interesting content - feature articles, viewpoints and trivia - for their fashion-conscious audience?
The Solution: Presearch.ai identified two topic areas that we categorised as “Timeless”. These are the topics that generate long-term, deep engagement. Of these two, by far the most powerful was: “sustainable fashion” (see graphic: green indicates positive emotions - topic is exceptionally positive.)
Additionally, PreSearch.ai delivered a feed of the most engaging content in the category. Providing a wealth of insights, perspectives, and learnings to fuel the client’s content strategy.
Results:
Page Views: increased by 70%
Average time on site: increased by 56%
Number of pages per session: increased by 68%
How this benefits you:
Your content strategy is driven by data-backed insights, not assumptions.
Your content yields higher traffic and visibility.
Your audience is more deeply engaged, boosting brand loyalty and affinity.
You’ll get a personalised feed of the most engaging content.
Learn and draw inspiration for more powerful content creation.
client: global automotive brand
Challenge: discover how the market thinks about the brand a year after a high-profile scandal. Our analysis revealed that feelings were still raw when it came to Trust. However there were bright spots. Namely, the key attributes of Safety and Technology (see graphic).
Result: more effective marketing communications, driven by refreshed SEO content. Page titles, copy and visuals based on the positive attributes of revealed by the analysis.
How this benefits you:
You’ll create content that plays to your strengths.
You’ll avoid creating content the market ignores.
You’ll never create content that harms your brand.
client: multinational IT Company
Challenge: ensure recruitment marketing communications will engage and convert top engineering talent.
Our analysis uncovered what these potential employees really cared about. Moreover, it clarified the how the market perceived the company compared to the leading competitors.
Some key findings: diversity wasn’t as important as expected (even though standard social listening tools said otherwise). Rather, more traditional concerns actually drive preference (see table).
Result: more effective SEO content, advertising and PR for recruitment.
How this benefits you:
You’ll create more engaging content.
You”ll create more shareable content.
Your content wins.
